The customer is the only one who can fire all of us. -Sam Walton
Doing business in today's economy and surviving requires a new
paradigm. Who are at the center of this new approach to doing
business? CONSUMERS. Historically, power struggles have raged
between suppliers and distributors. Recently, both parties awakened
to the fact that neither of them has the ultimate power . . . it
now resides solely with the consumer. This valuable book describes
what demassification of the consumer market means and will show you
howand whybusinesses must adapt to succeed. Handy charts, tables,
and illustrations make the information easy to understand, and
fascinating sidebar quotations from well-known leaders of various
industriesSam Walton, Jack Welch, and many moregive the book a
unique and memorable flavor. Consumers, say the authors, not only
demand higher quality and lower prices, but also expect convenient,
quick, customized service. They expect in-stock conditions and
quality. They demand value and respect. Global markets mean large
numbers of consumers, but these consumers want to be treated as
individuals, and the mass market no longer exists. Companies in
industries from financial services to groceries to consumer goods
to health care to hardware to automobiles are adopting these new
business processes and winning in the marketplace. Their
competitors are falling by the wayside. This essential book:
examines the factors that are shaping the current business
environment and looks at the re-orientation of today's consumer,
presenting global perspectives on these vital issues explores this
new consumer-centric approach from the perspectives of suppliers,
intermediaries, and retailers, as well as the business processes
being used to create more efficient supply chains and more
effective demand fulfillment processes shows you the tools that can
be used to implement this new business paradigm in the areas of
technology, internal business processes, and collaboration answers
frequently asked questions shares the success stories of Rite Aid,
Southwest Airlines, Starbucks, Snap-On Tools, National
Semiconductor, and others! After addressing the issues of why
business must change and examining the significance of a global
business environment, The Consumer . . . or Else! addresses each
element of the new business paradigm: the new role of consumers
major players, including the shift in the business processes of
retailers and manufacturers and the role of intermediaries new
business processes, with a focus on technology, internal
coordination, and collaboration Companies from Dell Computer to Del
Monte are putting consumers first and reaping the sales benefits.
General Mills will soon provide consumers with the opportunity to
create and name their own custom cereal. As the authors point out,
The business process is changing-changing the way product flows,
the way information flows, and the way cash flows. Companies that
recognize this need to change will hold huge competitive
advantages, and the companies that fail to adapt will simply not be
here in the future. Let The Consumer . . . or Else!:
Consumer-Centric Business Paradigms be your guidebook to this
challenging new business climate.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
