Books > Social sciences > Psychology > Occupational & industrial psychology
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The Journey to a Personal Brand (Hardcover)
Loot Price: R1,797
Discovery Miles 17 970
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The Journey to a Personal Brand (Hardcover)
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Transitions in life are now a reality for everyone. This book takes
you through the journey to create your own Personal Brand and take
ownership of and address these transitions based on your values,
career, skills, knowledge and aims. A Personal Brand is a positive
in the reader's life - professionally, personally and
psychologically. It builds people's confidence and is founded on
who they are, their achievements and successes, as well as their
technical and person-to-person skills. Drawing upon well-known
Personal Brands, including Walt Disney, Nelson Mandela and Steve
Jobs, The Journey to a Personal Brand forces readers to reevaluate
themselves critically and honestly. Readers are guided through
creating a distinctive brand from scratch through to launching it
on digital media. This intensely practical guide is essential
reading for the professional, the return-to-worker, the student and
early retiree alike or those wishing to improve their life and
bring added value to their careers, personal profile or reputation.
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