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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
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Tourism Microentrepreneurship (Hardcover)
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Tourism Microentrepreneurship (Hardcover)
Series: Bridging Tourism Theory and Practice
Expected to ship within 12 - 19 working days
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Tourism microentrepreneurship is defined as the process of
launching a new, or adding value to an existing, enterprise with no
more than five employees, providing tourism experiences, food,
lodging or transportation, with the aim to support the owner's
livelihood and desired lifestyle. Volume 12 of Bridging Tourism
Theory and Practice provides an overview of emerging scholarship
and best practices on the development and integration of tourism
microentrepreneurship in destination stewardship. Tourists have
been breaking out of staged tourism enclaves for many decades, but
only recently have information technologies empowered: a) tourists
with information about destinations and supply, and b)
entrepreneurial hosts with marketplaces. Tourism
microentrepreneurs' business activity is often informal and fluid,
therefore, they have only recently become a visible and
increasingly influential stakeholder group. As a result, they are
not yet well studied, and practitioners struggle to support and
integrate them into destination stewardship. Nevertheless, emerging
evidence suggests that fuelling tourism microentrepreneurship and
its integration in destination systems can generate added benefits
to the host populations while making the destination more
competitive and unique. Conversely, there is evidence that when
left unbridled, tourism microentrepreneurship can erode the local
character of neighborhoods and hurt the image of an entire
destination. Tourism Microentrepreneurship shares scholarship and
best practices to educate practitioners and to encourage more
research on the development of microentrepreneurship and its impact
on destination communities.
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