To remain successful, companies must respond to the challenge of
achieving continual internal or core growth. But how is this done,
and why do some strategies work better than others? In The Search
for Organic Growth, leading writers on business strategy and
organization offer authoritative analysis and practical guidance on
implementing a strategy for organic growth. All businesses go
through life cycles, and momentum can be created in many ways from
new products and market extensions, to add-ons and enhancements.
The book also answers crucial questions such as how to keep
customers happy during periods of change, how to foster an
entrepreneurial environment and satisfy individual potentials, and
how to turn the immense short-term revenue pressures of a push
towards growth to your advantage. A lively resource for business
school faculty, MBAs and executives, this book is ideal for any
reader interested in connections between latest business thought
and practice.
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