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Don't Believe What You Think - Arguments for and against SCAM (Paperback)
Loot Price: R548
Discovery Miles 5 480
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Don't Believe What You Think - Arguments for and against SCAM (Paperback)
Series: Societas
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Loot Price R548
Discovery Miles 5 480
Expected to ship within 12 - 17 working days
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So-called alternative medicine (SCAM*) is largely useless; very few
SCAMs demonstrably generate more good than harm. Yet, SCAM is
popular and has grown into a huge business. Spending on SCAM in
Australia (2016) was estimated to be AUS$3.9bn, in the UK (2008)
GBP4.5bn, and in the US (2012) US $30.2bn. Why is something that is
expensive and useless nevertheless popular? One answer is that
consumers are constantly being misled about SCAM. Consequently,
many of us have come to believe things that are quite simply not
true. Currently, over 50,000,000 websites promote SCAM, and
consumers are being bombarded with information not just via the
internet, but also via newspapers, magazines, books and many other
sources. This situation has the potential of separating us from our
cash or even of damaging our health. There is little that protects
us from greedy SCAM-entrepreneurs and over-enthusiastic
SCAM-therapists. Therefore, we ought to protect ourselves. This
book offers this protection for anyone who is willing to reconsider
their own beliefs. It discloses the errors and lies that misled you
into believing things about SCAM that are untrue. It analyses the
many falsehoods used in the promotion of SCAM, explains the
erroneous thinking behind them, and presents the scientific
evidence in easily understandable terms. In a way, Ernst's new book
amounts to a course in critical thinking, a skill that should prove
to be helpful far beyond the realm of healthcare. *Ernst's previous
book was entitled SCAM: So-Called Alternative Medicine.
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