Dr. Geisler's far-reaching, unique book provides an encyclopedic
compilation of the key metrics to measure and evaluate the impact
of science and technology on academia, industry, and government.
Focusing on such items as economic measures, patents, peer review,
and other criteria, and supported by an extensive review of the
literature, Dr. Geisler gives a thorough analysis of the strengths
and weaknesses inherent in metric design, and in the use of the
specific metrics he cites. His book has already received
prepublication attention, and will prove especially valuable for
academics in technology management, engineering, and science
policy; industrial R&D executives and policymakers; government
science and technology policymakers; and scientists and managers in
government research and technology institutions.
Geisler maintains that the application of metrics to evaluate
science and technology at all levels illustrates the variety of
tools we currently possess. Each metric has its own unique
strengths and weaknesses, but overall, metrics offer the best
possible way to evaluate science and technology. He then finds that
in general, science and technology have a positive effect on the
human experience. Truly state of the art in the study of the
metrics of science and technology, their outcomes and contributions
to society and the economy, the book provides unique analyses of
the academic world and its most useful metrics: the industrial
science/technology research and development complex, and the
government network of laboratories. For each, Geisler gives a
comprehensive analysis of the main metrics and their best
applications. His book is thus also usable in certain advanced
undergraduate and graduate courses and seminars that treat
technology and engineering management, project management in
technology industries, and the evaluation of social and economic
programs.
General
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