Privacy, whether we like it or not, has gone public. We are only
just beginning to recognize how the Internet has redefined the
relationship between our private lives and the public sphere. Every
time we personalize a Web site, join a mailing list, or purchase a
book or CD online, we open our lives to an ever-widening data
network that offers us scant protection from the prying eyes of
corporations, governments, insurance companies, or criminals. Has
the e-commerce revolution permanently eroded all personal
boundaries, or is it still possible to protect one's personal
information in an increasingly wired world?
Charles Jennings and Lori Fena have devoted their careers to
this question, most notably as the founders of TRUSTe, the leading
privacy assurance and monitoring organization on the Internet. They
have been instrumental in developing standards for judging how Web
sites use and protect the personal information they collect, and
they have advised numerous corporations who recognize that trust is
the key to economic growth and expansion in the e-commerce
world.
Security experts often say that if you put bars across
ninety-nine of your windows but leave the hundredth window open,
the invaders can still get in. For computer privacy, then, the
question becomes, How can you best monitor that hundredth window?
Jennings and Fena answer that question by providing a comprehensive
guide to privacy and security in today's fast-moving online world,
identifying winning and losing strategies for users and businesses
alike. They argue that with so much information about us accessible
through the Internet, we now need to think of privacy less as an
inalienable right and more as a personal skillto be practiced and
sharpened regularly. And for companies doing business on the Web,
they demonstrate the critical importance of ensuring a private and
secure environment for one's customers.
"The Hundredth Window" is also an invaluable source of useful
information for every citizen of the World Wide Web. Jennings and
Fena offer their readers:
- An unsparingly honest assessment of how many popular Web sites
handle privacy protection
- Guidelines for evaluating a site's trustworthiness
- Tips and tricks for protecting your private information while
surfing online
- Strategies to avoid being followed on the Internet
- An advance look at likely new technologies that could put your
privacy at risk
Far from predicting the death of privacy, Jennings and Fena
provide the tools and the perspective that will enable us all to
preserve our privacy as we enter the twenty-first century, enabling
us to enjoy the many benefits that the Internet can offer.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
