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Books > History > History of specific subjects > Social & cultural history
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Beyond Black - Celebrity and Race in Obama's America (Paperback)
Loot Price: R1,153
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Beyond Black - Celebrity and Race in Obama's America (Paperback)
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"Beyond Black" is Ellis Cashmores compelling appraisal of the
impact of black celebrities on the cultural landscape of
contemporary America. In recent years a new variety of African
American celebrity has emerged: acquisitive, ambitious,
flamboyantly successful and individualistic - more interested in
channelling their energy into career development than into the
political struggles that animated some of their predecessors. Bill
Cosby and Oprah Winfrey were early examples; current A-listers
include Beyonce and Tiger Woods.The most valuable product these
celebrities sell, according to Cashmore, is a particular conception
of America: as a nation where racism has been - if not banished -
rendered insignificant. Does racism even matter when almost anyone
can possess the commodities associated with the celebrities with
whom they identify? Jargon-free but with scholarly attention to
theory, evidence and logic, this is a riveting account of
contemporary American society, from the minstrel shows of the
nineteenth century, the Hollywood film industry of the 1930s to
todays hip-hop culture. ""
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