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The Routledge Companion to Advertising and Promotional Culture (Hardcover, 2nd edition) Loot Price: R6,015
Discovery Miles 60 150
Repayment Terms: R564 pm x 12*
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The Routledge Companion to Advertising and Promotional Culture (Hardcover, 2nd edition): Emily West, Matthew P. McAllister

The Routledge Companion to Advertising and Promotional Culture (Hardcover, 2nd edition)

Emily West, Matthew P. McAllister

Series: Routledge Media and Cultural Studies Companions

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Loot Price R6,015 Discovery Miles 60 150 | Repayment Terms: R564 pm x 12*

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- Only comprehensive Companion on the social and cultural implications of advertising and marketing. - Contributors are made up of first-rate international scholars. - Interdisciplinary approach brings together the work and research methods of a number of fields engaging the topic of advertising.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Media and Cultural Studies Companions
Release date: April 2023
First published: 2023
Editors: Emily West • Matthew P. McAllister
Dimensions: 254 x 178mm (L x W)
Format: Hardcover
Pages: 404
Edition: 2nd edition
ISBN-13: 978-0-367-64510-6
Categories: Books > Humanities > General
Books > Social sciences > General
Books > Reference & Interdisciplinary > Interdisciplinary studies > General
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
LSN: 0-367-64510-6
Barcode: 9780367645106

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