Revealing, amusing and packed with inside information, The Want
Makers is an eye-opening look at the advertising industry and how
it hones the powers of persuasion. Pervasive, global and
ever-growing, advertising affects the whole of our lives- the toys
our children demand, the TV shows we watch, the cars we drive, the
drugs our doctors prescribe, the candidates we vote for-and the
promises those candidates make. Insiders, including the heads of
top agencies, motivational psychologists, research gurus and giant
advertisers, offer candid insights and often startling information
into what they do-and how and why.
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