Successful Marketing Strategy for High-tech Firms (Hardcover, 2nd Revised edition)

From analyzing competition and identifying market segments, to capitalizing on Internet marketing opportunities and creating valuable after-sale services, this practical text aims to help the reader to apply marketing principles to foster success in the international market-place. It teaches how to objectively evaluate and manage their company's technological and knowledge-based competencies, develop effective product and pricing strategies, more precisely target their marketing efforts and utilize up-to-date distribution and sales channels. Also included is an investigation into the most effective positioning of the marketing department within the organization and a step-by-step guide to writing a strategic marketing plan.

General

Imprint:	Artech House Publishers
Country of origin:	United States
Series:	Technology management library
Release date:	2003
First published:	July 1998
Authors:	Eric Viardot
Dimensions:	229 x 152 x 20mm (L x W x T)
Format:	Hardcover - Laminated cover
Pages:	288
Edition:	2nd Revised edition
ISBN-13:	978-0-89006-854-0
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Hi-tech manufacturing industries
LSN:	0-89006-854-2
Barcode:	9780890068540

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