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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Hi-tech manufacturing industries

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Successful Marketing Strategy for High-tech Firms (Hardcover, 2nd Revised edition) Loot Price: R2,601
Discovery Miles 26 010
Repayment Terms: R244 pm x 12*
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Successful Marketing Strategy for High-tech Firms (Hardcover, 2nd Revised edition): Eric Viardot

Successful Marketing Strategy for High-tech Firms (Hardcover, 2nd Revised edition)

Eric Viardot

Series: Technology management library

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Loot Price R2,601 Discovery Miles 26 010 | Repayment Terms: R244 pm x 12*

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From analyzing competition and identifying market segments, to capitalizing on Internet marketing opportunities and creating valuable after-sale services, this practical text aims to help the reader to apply marketing principles to foster success in the international market-place. It teaches how to objectively evaluate and manage their company's technological and knowledge-based competencies, develop effective product and pricing strategies, more precisely target their marketing efforts and utilize up-to-date distribution and sales channels. Also included is an investigation into the most effective positioning of the marketing department within the organization and a step-by-step guide to writing a strategic marketing plan.

General

Imprint: Artech House Publishers
Country of origin: United States
Series: Technology management library
Release date: July 1998
First published: July 1998
Authors: Eric Viardot
Dimensions: 229 x 152 x 20mm (L x W x T)
Format: Hardcover - Laminated cover
Pages: 288
Edition: 2nd Revised edition
ISBN-13: 978-0-89006-854-0
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Hi-tech manufacturing industries
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LSN: 0-89006-854-2
Barcode: 9780890068540

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