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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Hi-tech manufacturing industries
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Successful Marketing Strategy for High-tech Firms (Hardcover, 2nd Revised edition)
Loot Price: R2,788
Discovery Miles 27 880
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Successful Marketing Strategy for High-tech Firms (Hardcover, 2nd Revised edition)
Series: Technology management library
Expected to ship within 12 - 19 working days
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From analyzing competition and identifying market segments, to
capitalizing on Internet marketing opportunities and creating
valuable after-sale services, this practical text aims to help the
reader to apply marketing principles to foster success in the
international market-place. It teaches how to objectively evaluate
and manage their company's technological and knowledge-based
competencies, develop effective product and pricing strategies,
more precisely target their marketing efforts and utilize
up-to-date distribution and sales channels. Also included is an
investigation into the most effective positioning of the marketing
department within the organization and a step-by-step guide to
writing a strategic marketing plan.
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