Today's universities are confronted with questions about the
increasing scale of corporatisation and commercialisation, as well
as their decreasing activity in the field of the social mission,
i.e., engagement in the real problems of ordinary people, local
communities and society at large. As a remedy for this problem,
this book proposes using action research as a means of shaping
collaboration between universities and their stakeholders, taking
into account related benefits, opportunities and challenges. In
this context, we understand action research somewhat more broadly,
as universities' conducting useful research that becomes a domain
of their social mission. The core message of this volume is the
development of a cooperation process in which the university leaves
its "ivory tower," builds relationships with its stakeholders and,
as a result, engages more effectively in social life. In this book,
readers will find an original perspective on action research, the
application of which enables mutual benefits for universities and
their stakeholders. It presents the authors' original model of
cooperation based on the AR approach and concrete examples of
successful cooperation between universities and their stakeholders.
Step by step, it illustrates how to initiate cooperation, conduct
useful scientific research and together with stakeholders bring
about changes in social life. This book will be of value to
university managers, academics, students of social, management and
economic sciences, as well as managers and specialists employed in
organisations from various sectors that may be interested in
cooperation with universities. The Open Access version of this
book, available at www.taylorfrancis.com, has been made available
under a Creative Commons Attribution-Non Commercial-No Derivatives
4.0 license.
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