Mounting global competition, rapid technological change, and
skyrocketing research costs are changing the arM's-length
relationships between industry and universities toward closer and
more direct cooperation. Yet, many companies remain unsure how to
proceed in establishing effective alliances with the right
universities and faculty investigators. Many books and articles
describe features and benefits of the diverse forms of cooperation
between the two communities, usually from the academic viewpoint.
Based on his experiences in directing many (successful)
collaborations between Du Pont and research universities, Carboni
offers fresh insights and practical guidelines for planning,
organizing, and conducting effective bilateral research
initiatives, from the corporate perspective. Strategies and
techniques are outlined, which enable managers and technical
professionals to deal with major issues and problems throughout
every phase of the undertaking.
A historical analysis helps the reader to understand the forces
and events that have shaped the changing relationships between
industry, academia, and government since World War II. The
advantages and pitfalls of major types of industry-university
research interactions are described so that the reader may evaluate
and choose the best options for his or her company's needs and
circumstances. The reader is shown how to analyze the key technical
issues and gaps of his or her company as a basis for selecting a
balanced portfolio of university projects. Factors to be considered
in choosing suitable faculty investigators are discussed. For less
experienced managers, the book offers suggestions for obtaining
executive and in-house support, negotiating research agreements,
and evaluating and transferring key scientific and technological
findings to the organization for exploitation. This book is a
valuable desk-side resource for corporate executives and technical
staffs who seek fresh insights and information concerning the role,
conduct, and potential impact of university collaborations on the
company missions. The treatise enables academic and government
scientists, research administrators, and consultants to acquire a
deeper understanding of corporate needs, values, and expectations
from these alliances.
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