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Books > Computing & IT > Social & legal aspects of computing > Human-computer interaction
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Exploring Experience Design (Paperback)
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Exploring Experience Design (Paperback)
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Learn how to unify Customer Experience, User Experience and more to
shape lasting customer engagement in a world of rapid change. About
This Book * An introductory guide to Experience Design that will
help you break into XD as a career by gaining A strong foundational
knowledge * Get acquainted with the various phases of a typical
Experience Design workflow * Work through the key process and
techniques in XD, supported by most of the common use cases Who
This Book Is For This book is for designers who wish to enter the
field of UX Design, especially Programmers, Content Strategists,
and Organizations keen to understand the core concepts of UX
Design. What You Will Learn * Understand why Experience Design (XD)
is at the forefront of business priorities, as organizations race
to innovate products and services in order to compete for customers
in a global economy driven by technology and change * Get motivated
by the numerous professional opportunities that XD opens up for
practitioners in wide-ranging domains, and by the stories of real
XD practitioners * Understand what experience is, how experiences
are designed, and why they are effective * Gain knowledge of
user-centered design principles, methodologies, and best practices
that will improve your product (digital or physical) * Get to know
your X's and D's-understand the differences between XD and UX, CX,
IxD, IA, SD, VD, PD, and other design practices In Detail We live
in an experience economy in which interaction with products is
valued more than owning them. Products are expected to engage and
delight in order to form the emotional bonds that forge long-term
customer loyalty: Products need to anticipate our needs and perform
tasks for us: refrigerators order food, homes monitor energy, and
cars drive autonomously; they track our vitals, sleep, location,
finances, interactions, and content use; recognize our biometric
signatures, chat with us, understand and motivate us. Beautiful and
easy to use, products have to be fully customizable to match our
personal preferences. Accomplishing these feats is easier said than
done, but a solution has emerged in the form of Experience design
(XD), the unifying approach to fusing business, technology and
design around a user-centered philosophy. This book explores key
dimensions of XD: Close collaboration among interdisciplinary
teams, rapid iteration and ongoing user validation. We cover the
processes, methodologies, tools, techniques and best-practices
practitioners use throughout the entire product development
life-cycle, as ideas are transformed to into positive experiences
which lead to perpetual customer engagement and brand loyalty.
Style and approach An easy-to-understand guide, filled with
real-world use cases on process, design, and techniques, helping
you build a strong foundation in Experience Design.
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