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Event Marketing in the Context of Higher Education Marketing and Digital Environments (Paperback, 1st ed. 2020) Loot Price: R2,549
Discovery Miles 25 490
Repayment Terms: R239 pm x 12*
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Event Marketing in the Context of Higher Education Marketing and Digital Environments (Paperback, 1st ed. 2020): Florian Neus

Event Marketing in the Context of Higher Education Marketing and Digital Environments (Paperback, 1st ed. 2020)

Florian Neus

Series: Handel und Internationales Marketing Retailing and International Marketing

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Loot Price R2,549 Discovery Miles 25 490 | Repayment Terms: R239 pm x 12*

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Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new insights are derived. Furthermore, valuable implications for research and management are presented. About the Author:Florian Neus works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.

General

Imprint: Springer Gabler
Country of origin: Germany
Series: Handel und Internationales Marketing Retailing and International Marketing
Release date: February 2020
First published: 2020
Authors: Florian Neus
Dimensions: 210 x 148mm (L x W)
Format: Paperback
Pages: 156
Edition: 1st ed. 2020
ISBN-13: 978-3-658-29261-4
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Social sciences > Education > Higher & further education > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Service industries > General
LSN: 3-658-29261-X
Barcode: 9783658292614

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