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Books > Social sciences > Education > Higher & further education
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Event Marketing in the Context of Higher Education Marketing and Digital Environments (Paperback, 1st ed. 2020)
Loot Price: R2,762
Discovery Miles 27 620
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Event Marketing in the Context of Higher Education Marketing and Digital Environments (Paperback, 1st ed. 2020)
Series: Handel und Internationales Marketing Retailing and International Marketing
Expected to ship within 10 - 15 working days
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Event marketing is a powerful tool of brand communication and used
within many different fields. Florian Neus extends the existing
scientific literature to events of higher education institutions
and events within digital environments. Different aspects of event
marketing efforts within these fields are addressed and evaluated.
Based on conducted studies and coherent analysis new insights are
derived. Furthermore, valuable implications for research and
management are presented. About the Author:Florian Neus works as a
research assistant at the chair of marketing and retailing at the
University of Siegen. His research focusses around higher education
marketing and event marketing in digital environments.
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