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Books > Language & Literature > Language & linguistics > Semantics (meaning)
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The Handbook of Business Discourse (Hardcover, New)
Loot Price: R3,688
Discovery Miles 36 880
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The Handbook of Business Discourse (Hardcover, New)
Expected to ship within 12 - 17 working days
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The Handbook of Business Discourse is the most comprehensive
overview of the field to date. It offers an accessible and
authoritative introduction to a range of historical, disciplinary,
methodological and cultural perspectives on business discourse and
addresses many of the pressing issues facing a growing, varied and
increasingly international field of research. The collection also
illustrates some of the challenges of defining and delimiting a
relatively recent and eclectic field of studies, including debates
on the very definition of 'business discourse'. Part One includes
chapters on the origins, advances and features of business
discourse in Europe, North America, Australia and New Zealand. Part
Two covers methodological approaches such as mediated
communication, corpus linguistics, organisational discourse,
multimodality, race and management communication, and rhetorical
analysis. Part Three moves on to look at disciplinary perspectives
such as sociology, pragmatics, gender studies, intercultural
communication, linguistic anthropology and business communication.
Part Four looks at cultural perspectives across a range of
geographical areas including Spain, Brazil, Japan, Korea, China and
Vietnam. The concluding section reflects on future developments in
Europe, North America and Asia. Key Features: *Consists of newly
commissioned chapters, authored by a vibrant group of
internationally-known experts and emerging younger scholars,
representing more than twenty countries. * Individual chapters aim
to offer breadth, depth and, where appropriate, illustrative
analytical examples, and can be read as self-contained,
mini-introductions to each topic. *A valuable resource for
students, researchers, teachers and trainers looking for a
research-based, wide-ranging introduction to business discourse in
a single volume.
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