Advances in Digital Marketing and eCommerce - First International Conference, 2020 (Paperback, 1st ed. 2020)

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Springer Proceedings in Business and Economics
Release date:	May 2020
First published:	2020
Editors:	Francisco J. Martinez-Lopez • Steven D'Alessandro
Dimensions:	235 x 155mm (L x W)
Format:	Paperback
Pages:	220
Edition:	1st ed. 2020
ISBN-13:	978-3-03-047594-9
Categories:	Books > Computing & IT > Computer software packages > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Business & management > Business mathematics & systems > General
LSN:	3-03-047594-8
Barcode:	9783030475949

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