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Advances in Digital Marketing and eCommerce - First International Conference, 2020 (Paperback, 1st ed. 2020)
Loot Price: R2,789
Discovery Miles 27 890
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Advances in Digital Marketing and eCommerce - First International Conference, 2020 (Paperback, 1st ed. 2020)
Series: Springer Proceedings in Business and Economics
Expected to ship within 10 - 15 working days
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This book highlights the latest research presented at the first
Digital Marketing & eCommerce Conference (Barcelona, Spain,
June 2020). Papers include a diverse set of digital marketing and
eCommerce-related topics such as user psychology and behavior in
social commerce, influencer marketing in social commerce, social
media monetization strategies, social commerce characteristics and
their impact on user behavior, social branding, business model,
user privacy, and more.
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