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Books > Social sciences > Sociology, social studies > Social institutions > Work & labour
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On The Origins of Self-Service (Hardcover)
Loot Price: R5,373
Discovery Miles 53 730
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On The Origins of Self-Service (Hardcover)
Series: Routledge Studies in the History of Marketing
Expected to ship within 12 - 19 working days
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Most marketing scholars implicitly consider independent merchants
as conservative and passive actors, and study the modernization of
retailing via department stores, chains and supermarkets. In this
innovative study, Franck Cochoy challenges this perspective and
takes a close look at the transformation of commerce through the
lens of Progressive Grocer, an American trade magazine launched in
1922. Aimed at modernizing small independent grocery stores,
Progressive Grocer sowed the seeds for modern self-service which
spread in small retail outlets, sometimes well before the advent of
the large retail spaces which are traditionally viewed as the
origin of the self-service economy. The author illustrates how this
publication had a highly influential role on what the trade
considered to be best practice and shaped what was considered to be
cutting edge. By displacing the consumer and their agency from the
centre of analytic attention, this innovative book highlights the
complex impact of social, technical and retailing environment
factors that structure and delimit consumer freedom in the
marketplace. This detailed critical analysis of the origins of
self-service will be of interest to a wide variety of scholars not
only in marketing and consumer research, but also in business
history, sociology and cultural studies.
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