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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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Advertising (Paperback, 4th edition) Loot Price: R1,934
Discovery Miles 19 340
Repayment Terms: R181 pm x 12*
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Advertising (Paperback, 4th edition)

Frank Jefkins, Daniel Yadin

Series: Frameworks Series

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Loot Price R1,934 Discovery Miles 19 340 | Repayment Terms: R181 pm x 12*

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This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting. Case studies are used to bring the subject into the real world.

General

Imprint: Financial Times Prentice Hall
Country of origin: United Kingdom
Series: Frameworks Series
Release date: February 2000
Authors: Frank Jefkins • Daniel Yadin
Dimensions: 234 x 156 x 22mm (L x W x T)
Format: Paperback
Pages: 394
Edition: 4th edition
ISBN-13: 978-0-273-63435-5
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
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LSN: 0-273-63435-6
Barcode: 9780273634355

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