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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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Advertising (Paperback, 4th edition)
Loot Price: R1,865
Discovery Miles 18 650
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Advertising (Paperback, 4th edition)
Series: Frameworks Series
Expected to ship within 12 - 17 working days
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This best-selling book looks at the structure and organisation of
the industry, how campaigns are constructed and costed, the various
methods of promotion, above-the-line and below-the-line costs,
legal and ethical issues, market research and much, much more. The
new edition has been fully updated and contains updated material on
advertising departments, TV franchises, corporate video and
satellite broadcasting. Case studies are used to bring the subject
into the real world.
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