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The Routledge Companion to European Business (Paperback)
Loot Price: R1,292
Discovery Miles 12 920
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The Routledge Companion to European Business (Paperback)
Series: Routledge Companions in Business, Management and Marketing
Expected to ship within 12 - 17 working days
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International Business is a well-established research field, in
which regionalisation has recently gained significant prominence.
Europe comprises marketplaces characterised by unique patterns of
highly advanced economic integration. No other marketplace in the
world has progressed to the same levels of harmonisation across
sovereign countries and economies. European Business is a subject
in its own right with its own research momentum. Contemporary
research evidences that firms view Europe as a challenging, mostly
- yet not entirely - mature market location. Yet this location,
often seen from a multi-country perspective, is subject to
complexities revealing strategic corporate strengths and
weaknesses. Theory, concepts and models known from International
Business hence often vary in their applicability and relevance in
this business environment. This comprehensive reference volume
brings together a global team of contributors to analyse and
overview the key issues, themes and phenomena that affect business
in Europe. With interdisciplinary perspectives, the book covers
crucial themes that any European Business research needs to
acknowledge, including business cultures and identity,
entrepreneurship and innovation, M&A and institutional trends,
European HRM, migration, climate change issues, Brexit, and more.
The selection of authors, from 17 countries worldwide, reflects the
international scope of this research field and its agenda. A unique
resource, this book provides an essential guide to researchers,
research students and scholars of business and the social sciences,
as well as the informed business community.
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