Invisibility by Design - Women and Labor in Japan's Digital Economy (Paperback)

In the wake of labor market deregulation during the 2000s, online content sharing and social networking platforms were promoted in Japan as new sites of work that were accessible to anyone. Enticed by the chance to build personally fulfilling careers, many young women entered Japan's digital economy by performing unpaid labor as photographers, net idols, bloggers, online traders, and cell phone novelists. While some women leveraged digital technology to create successful careers, most did not. In Invisibility by Design Gabriella Lukacs traces how these women's unpaid labor became the engine of Japan's digital economy. Drawing on interviews with young women who strove to sculpt careers in the digital economy, Lukacs shows how platform owners tapped unpaid labor to create innovative profit-generating practices without employing workers, thereby rendering women's labor invisible. By drawing out the ways in which labor precarity generates a demand for feminized affective labor, Lukacs underscores the fallacy of the digital economy as a more democratic, egalitarian, and inclusive mode of production.

General

Imprint:	Duke University Press
Country of origin:	United States
Release date:	2020
First published:	2020
Authors:	Gabriella Lukacs
Dimensions:	229 x 152 x 20mm (L x W x T)
Format:	Paperback - Trade
Pages:	248
ISBN-13:	978-1-4780-0648-0
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Humanities > History > Asian / Middle Eastern history > General Books > Business & Economics > Economics > Labour economics > General Books > Social sciences > Sociology, social studies > Anthropology > Social & cultural anthropology > General Books > History > Asian / Middle Eastern history > General Promotions
LSN:	1-4780-0648-X
Barcode:	9781478006480

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