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Books > Business & Economics > Economics > Microeconomics
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Small Business Enterprise - An Economic Analysis (Hardcover, Reissue)
Loot Price: R5,647
Discovery Miles 56 470
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Small Business Enterprise - An Economic Analysis (Hardcover, Reissue)
Expected to ship within 12 - 19 working days
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This book is concerned with one of the major contemporary issues of
industrial organization: the role of small business enterprise in a
mature market economy. Key issues covered are start-up and its
financial features; static and dynamic scale economies; enterprise
case histories; small business strategy; competitive forces;
strategic pricing policy; determinants of growth and survival; and
the political economy of fair trade and enterprise. The treatment
is analytical and empirical, well grounded in business reality, and
set within the context of the political economy of small business.
It is based on a unique and extensive database of small business
enterprise, containing over 40,000 data points gathered by
fieldwork within the firm. The book starts with a section on the
database and then applies diverse methods; statistical analysis;
enterprise and case histories; econometrics; and political economy.
In this way, a picture of the modern small business emerges, it is
viewed from different perspectives.
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