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Books > Social sciences > Psychology > Cognition & cognitive psychology
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Interaction of Media, Cognition, and Learning - An Exploration of How Symbolic Forms Cultivate Mental Skills and Affect Knowledge Acquisition (Hardcover, New Ed)
Loot Price: R4,490
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Interaction of Media, Cognition, and Learning - An Exploration of How Symbolic Forms Cultivate Mental Skills and Affect Knowledge Acquisition (Hardcover, New Ed)
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The educational use of television, film, and related media has
increased significantly in recent years, but our fundamental
understanding of how media communicate information and which
instructional purposes they best serve has grown very little. In
this book, the author advances an empirically based theory relating
media's most basic mode of presentation -- their symbol systems --
to common thought processes and to learning. Drawing on research in
semiotics, cognition and cognitive development, psycholinguistics,
and mass communication, the author offers a number of propositions
concerning the particular kinds of mental processes required by,
and the specific mental skills enhanced by, different symbol
systems. He then describes a series of controlled experiments and
field and cross-cultural studies designed to test these
propositions. Based primarily on the symbol system elements of
television and film, these studies illustrate under what
circumstances and with what types of learners certain kinds of
learning and mental skill development occur. These findings are
incorporated into a general scheme of reciprocal interactions among
symbol systems, learners' cognitions, and their mental activities;
and the implications of these relationships for the design and use
of instructional materials are explored.
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