If faraway peoples have different ideas from our own, is this
because they have different mentalities? Did our remote ancestors
lack logic? The notion of distinct mentalities has been used
extensively by historians to describe and explain cultural
diversity. Professor Lloyd rejects this psychologising talk of
mentalities and proposes an alternative approach, which takes as
its starting point the social contexts of communication. Discussing
apparently irrational beliefs and behaviour (such as magic), he
shows how different forms of thought coexist in a single culture
but within conventionally defined contexts.
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