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Books > History > European history
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Consumer Culture and the Making of Modern Jewish Identity (Paperback)
Loot Price: R965
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Consumer Culture and the Making of Modern Jewish Identity (Paperback)
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Antisemitic stereotypes of Jews as capitalists have hindered
research into the economic dimension of the Jewish past. The figure
of the Jew as trader and financier dominated the nineteenth and
twentieth centuries. But the economy has been central to Jewish
life and the Jewish image in the world; Jews not only made money
but spent money. This book is the first to investigate the
intersection between consumption, identity, and Jewish history in
Europe. It aims to examine the role and place of consumption within
Jewish society and the ways consumerism generated and reinforced
Jewish notions of belonging from the end of the eighteenth century
to the beginning of the new millennium. It shows how the advances
of modernization and secularization in the modern period increased
the importance of consumption in Jewish life, making it a
significant factor in the process of redefining Jewish identity.
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