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The Innovation Factory (Paperback)
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The Innovation Factory (Paperback)
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The Innovation Factory takes a fresh look at the fine art of
breakthrough innovation. What makes it unique is that it brings
together an experienced scholar and a serial entrepreneur who share
the same passion for understanding the processes and theories
needed to innovate over and over again. The book marries theory
with practical examples focusing on the Concept-Knowledge (C-K)
Theory developed by the prestigious school Mines ParisTech. For the
first time, you will discover the unknown story of the Swatch watch
told by Elmar Mock, the creative engineering force behind the
Swatch. In this book, he passionately tells how he helped to create
this breakthrough innovation that saved the Swiss watch industry in
the 1980s. Gilles Garel, a professor of management, relates this
tale of epic innovation to C-K theory and both convincingly argue
that organizations can channel creativity to develop breakthrough
innovations that disrupt markets. Innovation is not just a case of
acquiring aptitude. It is also a question of attitude: Innovators
strive to remain creative and active. The book provides an overview
of the characteristics and essential strengths of the successful
Innovation Factory, Creaholic, based in Switzerland. The example of
Creaholic helps readers grasp what breakthrough innovation is truly
all about. The book's use of vibrant metaphors helps readers easily
digest the ideas and concepts presented. The book concludes with
thoughts about future directions for the watch industry.
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