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Front-Line Workers in the Global Service Economy - Overshadowed and Overstretched in the Fast Fashion World (Paperback)
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Front-Line Workers in the Global Service Economy - Overshadowed and Overstretched in the Fast Fashion World (Paperback)
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Walking around the commercial streets of New York, San Francisco,
Milan, London, or Paris and looking at the succession of
multinational chain stores' windows, you can easily forget what
country you are in. However, if you hear the small talk among the
employees, you hear very different stories. In New York, a
30-year-old woman is worried because she does not know if she will
work enough hours to make a living the following week-whereas, in
Milan, a mother of the same age knows she will work 20 hours a week
but is concerned about whether her contract will be renewed at the
end of the following month. Following three years of fieldwork,
which included 100 in-depth interviews with front-line retail
workers and unionists in New York City and Milan, Front-Line
Workers in the Global Service Economy investigates both the lived
experiences of salespersons in the "fast fashion" industry-a retail
sector made of large chains of stores selling fashion garments at
low prices-and the possibilities of collective action and
structured forms of resistance to these global trends. In the face
of economic globalization and vigorous managerial efforts to
minimize labor costs and to standardize the retail experience, mass
fashion workers' stories tell us how strong the pressure toward
work devaluation in low-skilled service sectors can be, and how
devastating its effects are on the workers themselves.
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