This book is the essential guide for managers wishing to implement
the benefits of Intellectual Capital thinking in their companies or
divisions. It serves as an easily accessible introduction to the
subject area for the novice, giving the gist of what it is about
and how it has developed, but above all it gives hands-on
instructions on how to incorporate intellectual capital thinking in
everyday business and how to use the tools provided for the
management and measurement of intangible resources.
Throughout the main part of the book, three different cases in
separate boxes run in parallel with the body text. These are
introduced in chapter 2 and illustrate how the tools are to be
used, depending on what type of company wishes to implement these
ideas. The three case companies are characterised as a
manufacturing company, an R&D organisation and a network
company. Smaller case stories about well-known global companies are
also interspersed throughout the book.
*Practical, hands-on instructions on how to use and grow
intellectual capital in an organization.
*Goran Roos is an Internationally recognised expert in the field of
intellectual capital.
*Written in an accessible style that managers can relate to their
daily work
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