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Books > Sport & Leisure > Sports & outdoor recreation > Sports training & coaching
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The Professionalization of Action Sports - The Changing Roles of Athletes, Industry and Media (Hardcover)
Loot Price: R3,873
Discovery Miles 38 730
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The Professionalization of Action Sports - The Changing Roles of Athletes, Industry and Media (Hardcover)
Series: Sport in the Global Society - Contemporary Perspectives
Expected to ship within 12 - 17 working days
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Action sports have undergone dramatic growth, commercialization,
and institutionalization over recent decades. This book uncovers
the social, political, economic and organizational dynamics of
their professionalization. After sketching some of the main
transformations at stake in the field, the contributors provide
novel insights into the changing structures in the action sports
industry and the effects on athletes, coaches, agents and the
cultures more broadly. Such trends came to the fore in the
inclusion of surfing, skateboarding, sport climbing and BMX
freestyle into the Tokyo Olympic Games. The book explores the
working lives of action sports athletes, more specifically when it
comes to their social media practices and the commercial pressure
emerging from sponsors, and it also provides key insights into the
institutionalization and professionalization of action sports amid
ongoing processes of globalization, commodification and
incorporation. Overall, the book reveals how different action
sports (i.e., snowboarding, surfing, kiteboarding, parkour,
climbing, skateboarding), and across countries, are at various
stages in the professionalization process, with local, national and
international responses and reactions to such trends differing
considerably. The chapters in this book were originally published
as a special issue of Sport in Society.
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