Restaurant Chains in China - The Dilemma of Standardisation versus Authenticity (Hardcover, 1st ed. 2019)

This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, they seemingly contradict each other leading to suppliers facing an authenticity-standardization paradox. The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China. This book will be of interest to scholars, business owners, and consultants.

General

Imprint:	Springer Verlag, Singapore
Country of origin:	Singapore
Release date:	October 2018
First published:	2019
Authors:	Guojun ZENG • Henk J.De Vries • Frank M. Go
Dimensions:	210 x 148 x 15mm (L x W x T)
Format:	Hardcover
Pages:	126
Edition:	1st ed. 2019
ISBN-13:	978-981-13-0985-4
Categories:	Books > Reference & Interdisciplinary > Interdisciplinary studies > Globalization Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Business & Economics > Industry & industrial studies > Service industries > General
LSN:	981-13-0985-X
Barcode:	9789811309854

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