Designing the Music Business - Design Culture, Music Video and Virtual Reality (Hardcover, 1st ed. 2020)

This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the music business, which is significant given that the production of meaning and value within this business occurs across a number of textual sites. Popular music is a multimedia, discursive, fluid, and expansive cultural form that, in addition to the music itself, includes album covers; gig and tour posters; music videos; set, stage, and lighting designs; live concert footage; websites; virtual reality/augmented reality technologies; merchandise designs; and other forms of visual content. As a result, it has become impossible to understand the meaning and value of music without considering its relation to these visual components and to the interrelationships between them. Using design culture theory, participant observation, interviews, case studies, and a visual methodology to explore the topic, this research-based book is a valuable study aid for undergraduate and postgraduate students of subjects including the music business, design, arts management, creative and cultural industries studies, business and management studies, and media and communications.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Music Business Research
Release date:	June 2020
First published:	2020
Authors:	Guy Morrow
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	201
Edition:	1st ed. 2020
ISBN-13:	978-3-03-048113-1
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > Graphic design Books > Arts & Architecture > Music > General Books > Business & Economics > Economics > General Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General Books > Music > General
LSN:	3-03-048113-1
Barcode:	9783030481131

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