Fierce global competition in the tourism industry is now focused
on integral parts of supply chains rather than on individual firms.
The highly competitive environment has forced tourism firms to look
for ways to enhance their competitive advantage. Tourism products
are often viewed by consumers as a value-added chain of different
service components and identifying ways to effectively manage the
inter-related tourism business operations will enable tourism firms
to better meet customer needs and accomplish business goals thus
maintaining competitive advantage over their equally efficient
rivals.
This significant and timely volume is the first to apply supply
chain management theories and practices in the context of tourism.
By doing so the book offers insight into the relationships between
tourism enterprises, how co-ordination across organizations can be
effectively achieved and how business performance can be improved.
It provides comprehensive and systematic coverage of modern supply
chain management concepts and methodologies applied to the tourism
and hospitality industries. The text covers key issues and
principles including: marketing and product development, demand
forecasting, supplier selection and management, distribution
channels, capacity management, customer relationship management,
tourism supply chain competition and coordination, and
e-tourism.
The book combines essential theory and comparative international
examples based on primary research to show challenges and
opportunities of effective tourism supply chain management. This
text is essential for final year undergraduate and postgraduate
students studying Tourism Management, Tourism Planning and Tourism
Economics.
General
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