Case Studies in Strategic Planning shows you how to do systematic
strategic planning in real-life cases, regardless of your level of
expertise. The simplified version of this methodology and its
analysis tools, based on fundamentals, are easily understood and
universally applied to any type of business for developing
strategic plans. More importantly, this methodology guides you in
identifying the circumstances in which you might use particular
tools, use them effectively, and target them directly at achieving
effective results. The book is organized into two parts: Part I
provides the overall framework and describes the systematic pattern
of strategic planning. Part II demonstrates case studies, most of
which are entrepreneurial and related to new businesses. The book
is written for two groups: The first group includes professional
strategic planners and students who are interested in strategic
planning. This group may be skilled at making strategic plans but
do not fully understand that a strategic plan for any business
involves variables specific to a particular business process. Their
conventional approaches must be replaced by broader analyses and
individual and factual analyses of specifics by group opinions and
evaluation of convenience or preference. The second group is made
up of professionals unskilled in the techniques of strategic
planning. This group might include owner/managers of small
businesses, managers who are generally familiar with strategic
planning, and department heads who do their own planning.
Regardless of which group you fit into, or your level of expertise,
you will find this book to be specific, simple to understand, and
easy to use.
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