Digital Marketing in Practice - Design, Implement and Measure Effective Campaigns (Paperback)

Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook. Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement. Digital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging, a focus lacking from many other texts. Featuring interviews with industry professionals and case study examples from a range of brands including Adidas, Nielsen and The Eden Project, it also contains how-to guides, checklists and critical thought pieces. Supported by online resources consisting of lecture slides, group activities, worksheets and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Release date:	February 2023
First published:	2023
Authors:	Hanne Knight • Lizette Vorster
Dimensions:	240 x 170mm (L x W)
Format:	Paperback - Trade
Pages:	482
ISBN-13:	978-1-398-60887-0
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Promotions
LSN:	1-398-60887-4
Barcode:	9781398608870

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