The only up-to-date introduction to international sport business
Explores the organisational and policy environment for
international sport and international business, as well as the
day-to-day realities of successful sport business Strong focus on
new, transformative technologies and data analytics Every chapter
contains real world case studies and data Every chapter includes
interviews with leading sport business practitioners, examples of
best practice, and discussions of key pieces of research Includes
additional on-line learning resources
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