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Understanding the Role of Business Analytics - Some Applications (Hardcover, 1st ed. 2019)
Loot Price: R2,968
Discovery Miles 29 680
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Understanding the Role of Business Analytics - Some Applications (Hardcover, 1st ed. 2019)
Expected to ship within 10 - 15 working days
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This book encompasses empirical evidences to understand the
application of data analytical techniques in emerging contexts.
Varied studies relating to manufacturing and services sectors
including healthcare, banking, information technology, power,
education sector etc. stresses upon the systematic approach
followed in applying the data analytical techniques; and also
analyses how these techniques are effective in decision-making in
different contexts. Especially, the application of regression
modeling, financial modelling, multi-group modeling, cluster
analysis, and sentiment analysis will help the readers in
understanding critical business scenarios in the best possible way,
and which later can help them in arriving at best solution for the
business related problems. The individual chapters will help the
readers in understanding the role of specific data analytic tools
and techniques in resolving business operational issues experienced
in manufacturing and service organisations in India and in
developing countries. The book offers a relevant resource that will
help readers in the application and interpretation of data
analytical statistical practices relating to emerging issues like
customer experience, marketing capability, quality of manufactured
products, strategic orientation, high-performance human resource
policy, employee resilience, financial resources, etc. This book
will be of interest to a professional audience that include
practitioners, policy makers, NGOs, managers and employees as well
as academicians, researchers and students.
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