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Applied Business Statistics - Methods And Excel-Based Applications (Paperback, 5th Edition)
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Applied Business Statistics - Methods And Excel-Based Applications (Paperback, 5th Edition)
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The text emphasises four themes to support evidence-based
management decision making: 1. Setting the statistical landscape in
a management context 2. Interpretative decision making based on
patterns revealed by exploratory data analyses 3. Statistical
decision making guided by the test-based findings of inferential
analyses 4. Predictive decision making using statistical modelling
evidence. The thread that links them is the role of data analytics
as a management decision-support tool. This fifth edition builds on
the strengths of the fourth edition by: - Highlighting newer trends
in statistical applications in management practice - Strengthening
the Excel-based generation of statistical evidence using a
custom-built software product, called X-Static - Enhancing the
graphic visualisation of statistical evidence. Target market: -
Undergraduate students of Management at universities (BCom, BAcc,
etc) - Management diploma students working towards professional
qualifications at institutions such as the IMM, CSSA, CIMA, IAC,
etc. - Postgraduate students (MBA and PGDip) of Management at
business schools.
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