"Henry Mintzberg's views are a breath of fresh air which can only
encourage the good guys." The Observer "My favourite management
book of the last 25 years? No contest. The Rise & Fall of
Strategic Planning." Tom Peters, managment guru Strategy is the
most prestigious but also the most confusing part of business.
Managers are constantly bombarded with new jargon and the latest
fads promising the magic bullet for every strategic problem. The
world of strategy can seem to be an impenetrable jungle. Strategy
Safari presents a powerful antidote to the dilemma of needing to
know about strategy and yet not being able to find any
comprehensible guidelines. This revised edition is a comprehensive,
colourful and illuminating tour through the wilds of strategic
management. In this provocative, jargon-free and extremely readable
guide, top strategy authors Mintzberg, Ahlstrand & Lampel
clearly set out and critique each of the ten major schools of
strategic management thinking to help you grasp what you really
need to know. Take the strategy safari - your business will thank
you for it.
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