It is no longer necessary, nor is it wise, for an able ambitious
man to be ruthless. He serves himself best by being of service to
others. We no longer need coercive Governments to prevent our
ambitious men from becoming predatory. We no longer need to tax
their money away from them, for fear of a plutocracy. Our rich men
now share their wealth. -from "The New Individualism" An idealistic
work from a bygone era, this 1929 ode to unfettered capitalism is
rather quaint today, but it remains an important work for
understanding the ebbs and flows of not only the U.S. national
economy, but also the national mood. Singing with the unimpeded
optimism of the Roaring 20s, business journalist Casson's valentine
to the spirit of the Gilded Age can only be seen ironically, with
our hindsight knowledge of the economic devastation about to
descend upon the country, but it is engaging reading for those
interesting in cultural history. Also available from Cosimo
Classics: Casson's Making Money Happily. Canadian journalist
HERBERT NEWTON CASSON (1869-1951) contributed to numerous New York
and London publications, writing mostly about business and
technology. He is also the author of The Romance of Steel: The
Story of a Thousand Millionaires (1907) and The History of the
Telephone (1910).
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