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Books > Business & Economics > Business & management > Business strategy

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Internet Marketing and Big Data Exploitation (Hardcover) Loot Price: R3,379
Discovery Miles 33 790
Repayment Terms: R317 pm x 12*
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Internet Marketing and Big Data Exploitation (Hardcover): I Chaston

Internet Marketing and Big Data Exploitation (Hardcover)

I Chaston

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Loot Price R3,379 Discovery Miles 33 790 | Repayment Terms: R317 pm x 12*

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Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: February 2015
First published: 2015
Authors: I Chaston
Dimensions: 216 x 140 x 18mm (L x W x T)
Format: Hardcover
Pages: 287
ISBN-13: 978-1-137-48894-7
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-137-48894-8
Barcode: 9781137488947

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