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Tourism and Leisure Behaviour in an Ageing World (Hardcover)
Loot Price: R2,717
Discovery Miles 27 170
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Tourism and Leisure Behaviour in an Ageing World (Hardcover)
Expected to ship within 12 - 17 working days
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Tourism and Leisure Behaviour in an Ageing World, based on Ian
Patterson's previously published Growing Older, provides an
overview of the latest research concerning tourist behaviour and
leisure needs of baby boomers, seniors, and older adults. With an
increasingly ageing population, industry interest has intensified
and there has been a corresponding explosion in related research
activity. Covering marketplace trends that attract the older
market, this new edition: - Provides an understanding of the older
tourism and leisure market, discussing how to effectively provide
for this expanding group; - Discusses growing areas such as
independent travel, the leisure experience, cultural and heritage
tourism, cruises, and health and wellness tourism; - Supplies case
studies of tourism and leisure organizations successfully catering
to the needs of the older market. This book is an invaluable
resource for researchers and students interested in senior leisure
and travel, a section with the money and the time to invest heavily
in leisure and tourism activities. It can also be applied by
professionals to improve their product offerings for this sector,
which, while valuable, brings its own unique challenges.
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