Optimal Investment And Marketing Strategies (Hardcover)

Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle. This book develops mathematical models to facilitate decision-making dealing with technologically innovative services. Specifically, it develops (i) models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; (ii) an analytical model for optimal investment and optimal pricing strategies for innovative maintenance service contracts; and (iii) a model for targeting customers in marketing campaigns. In addition, the models (i)-(iii) can also be used to forecast an aggregate demand for a new service as well as the service demand for each individual customer.

General

Imprint:	World Scientific Publishing Co Pte Ltd
Country of origin:	Singapore
Series:	Systems Research Series, 2
Release date:	2012
First published:	December 2012
Authors:	Ilona Murynets
Dimensions:	157 x 230 x 12mm (L x W x T)
Format:	Hardcover
Pages:	88
ISBN-13:	978-981-4383-26-4
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Business & Economics > Business & management > Business mathematics & systems > General Promotions
LSN:	981-4383-26-0
Barcode:	9789814383264

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