As the Web paradigm shifted from the business-centered to
user-centered one (this paradigm shift has become known as Web 2.0
) it has become a Web platform as a method to quickly reach a large
pool of consumers. Web 2.0 has changed the nature of a user from a
content consumer to a content generator. While the pre-Web 2.0 era
is characterized by read-only websites and proprietary web
applications, Web 2.0 brought about a variety of interactive
community-based initiatives that leverage data, harness distributed
intelligence, and utilize a rich multimedia. E-Business
Applications for Product Development and Competitive Growth:
Emerging Technologies is a comprehensive framework of knowledge
provided by research and practitioner experts within the e-business
research field. Emerging e-business theories, architectures, and
technologies are outlined to stimulate information into research
and business communities. This book will serve as an integrated
e-business knowledge base for those who are interested in the
advancement of e-business theory and practice through a variety of
research methods including theoretical, experimental, case, and
survey research methods.
General
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