As the economic recovery in the United States moves slowly, regions
like Asia, Africa, and South America are growing well - some
explosively. Wouldn't you like to experience explosive business
growth? The key is to gain access to areas of growth, and exporting
is one strategy for U.S. firms to do that. Exporting is not just
for large firms anymore-today, entrepreneurs and small to
medium-sized enterprises (SMEs) can easily reap the benefits of
exporting. "It's no longer just about the assets you own but the
resources into which you can tap," says the author, Lauri Elliott.
Take advantage of exporting opportunities with the simple strategy
of using leverage points. The Leverage Point Strategy(tm) and 11
other leverage points in this book - like demand-driven exporting
and language and culture - will help you explore new pathways for
shaping an export strategy that can build cash flow and profits
even during the worst of times.
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