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Books > Language & Literature > Language & linguistics > Sociolinguistics
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Dialogue in Focus Groups - Exploring Socially Shared Knowledge (Hardcover)
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Dialogue in Focus Groups - Exploring Socially Shared Knowledge (Hardcover)
Series: Studies in Language & Communication
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In contrast to a vast literature that provides information and
guides about focus groups as a methodological tool, this book is an
introduction to understanding focus groups as analytical means
exploring socially shared knowledge, e.g. social representations of
AIDS, biotechnology or democracy, beliefs and lay explanations of
social phenomena. The main emphasis of the book is to examine how
to analyse interaction and ideas expressed in focus groups. The
book considers, first, different kinds of dynamic interdependencies
among participants who hold the diverse and heterogeneous
positions. Second, it explores circulations of ideas and contents
in focus groups. More generally, the book is concerned with:
language in real social interactions and sense-making, which are
embedded in history and culture; the ways people draw upon and
transform social knowledge when they talk and think together in
dialogue; the ways people generate heterogeneous meanings in the
group dynamics; and communicative activities and genres represented
by different kinds of focus groups. This original approach to
understanding focus groups will be of interest to researchers and
advanced students in social sciences, communication studies,
psychology, and language sciences.
General
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