Each chapter of this book analyzes the rhetoric of speeches by
major British or American politicians and shows how metaphor is
used systematically to create political myths of monsters, villains
and heroic leaders. Metaphors are shown to interact with other
figures of speech to communicate subliminal meanings by drawing on
the unconscious emotional association of words. This book is an
innovative study of interest to students and researchers in
discourse analysis, political communication, journalism and media
studies.
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