How do people in organizations get the information they need to
do their work, and what are the effects of their research
--positive and negative--on their organizations? Indeed, says the
author of this unique, provocative study, the forces that promote
ignorance within organizations often outweigh the drive to obtain
knowledge. Johnson explores both sides of the information-seeking
dilemma, the reasons why people do and do not look for and get the
information they need--and why the multi-billion-dollar
technologies that have been developed to facilitate information
gathering so often fail. Research-based, with a model to explain
how information seeking works in organizations, Dr. Johnson's book
will be fascinating, essential reading not only for gatherers of
information in all types of organizations, but for the purveyors,
their technological support staffs.
The study of information seeking is one of great pragmatic
importance for individuals, organizations, and our society. It is
also one that is more complex than it might at first appear,
presenting many dilemmas for the organization. Chapter 1 provides a
basic overview of the importance of information seeking and a
definition. Chapter 2 describes the more general communication
structure of organizations in which individual information seeking
is embedded. While traditional views of structure were based on the
need to restrict information access in order to reduce information
load, more modern views try to capture how organizations can
process ever larger volumes of information. Chapter 3 describes the
information fields outside of the organization. Chapter 4 develops
a more complete picture of the information carriers that
individuals have to select from. Chapter 5 describes the barriers
to information seeking which often result from the real benefits of
ignorance for both individuals and organizations. Chapter 6 details
strategies individuals can use in their search for information.
Chapter 7 discusses what management can do to facilitate a seeker's
search for information. In summary, Chapter 8 weaves all of the
themes of the book together in discussing the importance of the
development of a theory of information seeking and the pragmatic
implications of information seeking for our society as a whole.
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