"Major gifts are at the heart of any coordinated, successful
fundraising effort. Julie Walker shows you how to do it all-- find
the prospects, staff the program, and ask for the money. The
sidebar stories and real-world examples sprinkled throughout the
book are entertaining, yet still make a point. I would buy it for
the advice and keep it for the anecdotes."
--Duris Holmes, Chairman of the Board Benjamin Franklin High
School New Orleans, Louisiana
Part of the AFP/Wiley Fund Development Series, Nonprofit
Essentials: Major Gifts is a professional guide to major gift
fundraising, concisely presented in a format that is accessible,
lively, and easy-to-read. With in-depth advice from experienced
fundraiser Julia Walker, this book takes the reader from the early
stages of establishing a program through the core elements of all
major gift programs: identifying and rating prospects; preparing
the case; training volunteers; cultivating donors; making the ask;
and providing recognition and stewardship for the gift. Its
nuts-and-bolts presentation focuses on how to create a
prospect-centered program that develops the capacity to engage and
solicit donors, effectively based on their unique interests and
needs.
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