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Books > Language & Literature > Literature: history & criticism > Literary studies > From 1900

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Advertising, Literature and Print Culture in Ireland, 1891-1922 (Paperback, 1st ed. 2012) Loot Price: R1,461
Discovery Miles 14 610
Advertising, Literature and Print Culture in Ireland, 1891-1922 (Paperback, 1st ed. 2012): J. Strachan, C. Nally

Advertising, Literature and Print Culture in Ireland, 1891-1922 (Paperback, 1st ed. 2012)

J. Strachan, C. Nally

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Loot Price R1,461 Discovery Miles 14 610 | Repayment Terms: R137 pm x 12*

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This is the first study of the cultural meanings of advertising in the Irish Revival period. John Strachan and Claire Nally shed new light on advanced nationalism in Ireland before and immediately after the Easter Rising of 1916, while also addressing how the wider politics of Ireland, from the Irish Parliamentary Party to anti-Home Rule unionism, resonated through contemporary advertising copy. The book examines the manner in which some of the key authors of the Revival, notably Oscar Wilde and W. B. Yeats, reacted to advertising and to the consumer culture around them. Illustrated with over 60 fascinating contemporary advertising images, this book addresses a diverse and intriguing range of Irish advertising: the pages of An Claidheamh Soluis under Patrick Pearse's editorship, the selling of the Ulster Volunteer Force, the advertising columns of The Lady of the House, the marketing of the sports of the Gaelic Athletic Association, the use of Irish Party politicians in First World War recruitment campaigns, the commemorative paraphernalia surrounding the centenary of the 1798 United Irishmen uprising, and the relationship of Murphy's stout with the British military, Sinn Fein and the Irish Free State.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: 2012
First published: 2012
Authors: J. Strachan • C. Nally
Dimensions: 216 x 140mm (L x W)
Format: Paperback
Pages: 310
Edition: 1st ed. 2012
ISBN-13: 978-1-349-33494-0
Categories: Books > Language & Literature > Literature: history & criticism > Literary studies > From 1900
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-349-33494-4
Barcode: 9781349334940

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