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Books > Language & Literature > Literature: history & criticism > Literary studies > From 1900
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Advertising, Literature and Print Culture in Ireland, 1891-1922 (Paperback, 1st ed. 2012)
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Advertising, Literature and Print Culture in Ireland, 1891-1922 (Paperback, 1st ed. 2012)
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This is the first study of the cultural meanings of advertising in
the Irish Revival period. John Strachan and Claire Nally shed new
light on advanced nationalism in Ireland before and immediately
after the Easter Rising of 1916, while also addressing how the
wider politics of Ireland, from the Irish Parliamentary Party to
anti-Home Rule unionism, resonated through contemporary advertising
copy. The book examines the manner in which some of the key authors
of the Revival, notably Oscar Wilde and W. B. Yeats, reacted to
advertising and to the consumer culture around them. Illustrated
with over 60 fascinating contemporary advertising images, this book
addresses a diverse and intriguing range of Irish advertising: the
pages of An Claidheamh Soluis under Patrick Pearse's editorship,
the selling of the Ulster Volunteer Force, the advertising columns
of The Lady of the House, the marketing of the sports of the Gaelic
Athletic Association, the use of Irish Party politicians in First
World War recruitment campaigns, the commemorative paraphernalia
surrounding the centenary of the 1798 United Irishmen uprising, and
the relationship of Murphy's stout with the British military, Sinn
Fein and the Irish Free State.
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