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Books > Social sciences > Psychology > Psychological methodology
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Thinking Like a Researcher - An Engaged Introduction to Communication Research Methods (Paperback)
Loot Price: R2,986
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Thinking Like a Researcher - An Engaged Introduction to Communication Research Methods (Paperback)
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Thinking Like a Researcher: An Engaged Introduction to
Communication Research Methods challenges students to assume the
role of a researcher to learn how to solve problems and analyze
relevant, real-world situations. The book presents students with an
array of research problems as seen through the eyes of four
different types of researchers: a college newspaper staff member;
an intern at a city government health agency; a political campaign
intern; and a recent college graduate working at a public relations
firm. Students adopt these roles and, in doing so, learn how to
apply research methods to a specific problem, analyze the resulting
data, and produce written research to communicate their findings.
The text is organized around extended examples that frame pairs of
chapters. The first chapter in each pair deals with methods ("What
would you do to gather data to answer the question?") and the
second with analysis ("What do you do with the resulting data?").
Throughout, students are prompted to fill in blanks, provide
responses, and guess the answers to questions. They learn how to
use appropriate and accessible tools to run analyses on real data
and cultivate results. Featuring a uniquely intuitive and immersive
approach, Thinking Like a Researcher is an exemplary textbook for
introductory courses in communication research and statistics.
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